Fashion Radar: Lingerie Race

How many of us PrivyDolls hate sports bras? I would say most. The una- boob is never a good look and the lack of support and ugly style can turn anyone off from wanting to work out. I am so excited to report a revolutionary racer back bra. These micro fiber, medium support bras make the racer back sexy.
Mariana London is back at it again with a new collection that includes sets of racer back bras and undies. We caught up with Mariana and she explained the collection as, "Trendy and bold sexy colors - fresh styles are in! Say goodbye to that old fashioned "so yesterday sports bra!" Racer back bra styles never looked this good and never felt as comfortable! "
Check out these great sets which are also great for tank top wearing PrivyDolls. All bras are Made in Brazil. 

This collection Just launched on the website today! go to www.marianalondon.com to order!

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Fashion Radar: Antique Acessories

Pull out grandma's chains, lockets and keys. This season's accessories from vintage to current are incorporating a touch of the past. Privydolls are loving the antique look that many designers are coming out with. Check out the great finds like this one pictured from Free People for $218. Antique coins dangled from fabric and chain is something to gush over!



I picked up these very cool antique, worn zipper post earrings at the Whicker Park fest for only $5 from the designer Squasht by Les. She has some great vintage looking pieces as well

Try this vintage looking key necklace to open a secret garden. This one found at Urban Outfitters for $28.

Head to Sofia Vintage to find some great vintage Chanel jewelry like this bracelet for $1,210. Photo from Sofiavintage.com.

 

I also love the line, Ornamental things which I found at Pitchfork this year that incorporates old keys and lockets into very cool pieces. Check out this Time Zone necklace for $78. 

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Fashion Radar: Lolla Wear

Lollapalooza is hitting Millennium Park in Chicago this weekend. It is by far one of the best weekends of summer here in Chicago. But this trendy music fest is not for amateurs you must be dressed to be prepared for the crowds, the sun and the grounds. Last year the rain didn't hold out and I rocked out shorts and rain boots but this year forecast says beautiful skies. Try these items to be Lolla ready and get the attention of Lady Gaga and Green Day and Perry Pharrell.Check out the line up to plan your 3 day extravaganza.
Day 1: 

Akira Stripe Cotton Dress roomy enough to dance in. $36.90
And Block some sun with this Juicy Couture fedora $52 on Zappos.

over the shoulder leather bag to keep your back stage passes in  $372 on PiperLime.

Day 2:

You will need these Ray Bans after all the after-parties you attended Friday.

Pair it with this American Apparel stripe top and denim shorts.

day 3:
Get comfy with a long cotton dress like this one from Charlotte Russe for $38.

 Love these vintage inspired oxford shoes from BC shoes found on Karmaloop.com for $45.

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INSIDER INTERVIEW: Island Company Swimwear

Yours truly, Privydoll holds Island Company swimwear close to her heart as one of the first dips into the fashion pool when they were a start up company on the brink of greatness. Styling their first catalog and working their first PR events were a blast and I have been a fan of the line since then. What feels like eons ago, the line now has men's trunks and have expanded to clothing and anything beach. I caught up with my friend and owner of Island Company to hear what is next for IC and what new additions are coming. They were kind enough to give PrivyDoll readers an exclusive 10% discount through October with Coupon code 'Privydoll'. Stock up now on classic,. great fitting suits! Privydoll approved!

Label/Company Name:  ISLAND COMPANY          

Name:  Spencer Antle

PrivyDoll: 3 words to describe your label: classic, classic, classic.

PD: In your opinion what is next season’s trend?  I wouldn’t know. I don’t follow trends.

PD: How do you incorporate runway trends into your swimwear line? I don’t have the first clue about trends.  I think trends are the quickest way to failure in fashion.  If next year was going to be forecast all about ‘plaid’, by the time I got to producing ‘plaid’-inspired designs, 1-2 months of design, 3-6 months of production, one month sailing from Asia to here on a container ship, 2 weeks to get to the stores to sell, Target and old Navy would have clobbered that trend to death.  Better to just stick to the basics.

PD:What are your favorite materials to use?  Linen, cotton and God’s favorite: quick dry polyester. (for the boardshorts).  But I love linen.  Many designers and retailers are scared of it, but I love it.  It’s the true fabric of the tropics…

PD:Favorite place for brainstorming and day dreaming:  Jamaica - on the cliff at LTU Pub in Negril.

PD:The line has been expanding to beachwear and sunscreen. What can we expect next?  More retail stores.  We have 5 now and we have deals for 3-5 more across the world.  And I just designed a line of stand-up paddleboards we are selling in the stores.  We have a line of jewelry, more suncare products coming and also we are working on more video content.  There’s possibly a television show coming and an album.  It’s all Island Company themed, or based around the company and brand.  And we’re expanding our sportswear which is now 95% of the line.  Swimwear is only 2% now.

PD: What kind of press/marketing/celeb spotings has your line received?  We’ve been on the cover of WWD, SELF, and were just on the cover of SHAPE with jewel rocking one of our bikinis.  Johnny Depp, Richard Branson, Daniel Craig, Cameron Diaz, Brad Pitt all wear our stuff.  Bruce Springsteen was just in our Palm Beach store the other day buying a bunch of trunks.

PD: What sets your swimwear line apart from the others?  Fit.  I make sure that Island Company swimwear fits consistently and fairly.  A girl that’s a size 4-6 shouldn’t be wearing a large.  As I was once told, ‘it doesn’t matter how cute your stuff is if it doesn’t fit.’  That lesson rings in my head every time we’re on our 3^rd fit sample.

PD:And Lastly, spill the Privy find:  (Website, twitter etc. where readers can find your line)

www.islandcompany.com




Exclusive Discount Code for PrivyDoll Readers: 

 “privydoll”  10% off till October1!

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Fashion Radar: Beckham Line Grows

Reports came out today that Victoria Beckham will be working with her hottie husband on a men's addition to her successful line. Vogue reports she said she has been trying to get him to work with her on this project for awhile and ultimately pushing him to do this project until he said yes. We are glad he agreed, because this power couple is now going to be designing for other power couples. For information on Victoria's line check it out Here:.http://www.victoriabeckham.com/

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Fashion Radar: William Rast for Target

PrivyDoll has reported many designers doing special lines for the Target franchise. The trend is not slowing down. I have to say, this news is very exciting! Justin Timberlake's line, William Rast will be added to the stores and Target.com in December. His signature denim line is inspired by rocker meets American denim. The denim line for women and men will be in stores just in time for holiday. We are not sure of the Target prices but his denim usually runs around $200. We look forward to some great leather jackets and denim at the Target price point. William Rast launched in 2005 and can be found in most major department store.

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ENTERTAINMENT: Chelsea Clinton's Floppy Trend

You cannot turn on the TV or open a magazine this week without seeing some update on the Chelsea Clinton Wedding. Reporters are calling it the 'Wedding of the decade." and the closest thing we have to royalty. This photo came out on the cover of WWD this week along with falling on the covers of gossip mags. Chelsea covers her face as she goes for her final fitting and makes her final arrangements in upstate NY. But at Privydoll, the wedding news is old news, lets talk about that floppy hat! I wrote about a fabulous floppy beach had by Brette Sandler. I found this great hat for only $26.95 on Amazon.com !

 

Or how about this floppy hat from Zappos for only $34.

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Fashion Radar: Dolce Vita Shoe Line for Target Now Available

Attention Shoeaholics!! One of my favorite shoe lines, Dolce Vita has collaborate for a Target line. The thought of another great designer making a discount line gets us PrivyDolls so excited!  The best part is it is now available online! Check out studded ballet flats for $29.99 and studded loafers for fall. Check out Target website for stores and to buy online!

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INSIDER INTERVIEW: Luv AJ Jewelry

 As Privydolls know, jewelry can be the inspiration to put an outfit together or an after thought that is added that makes our outfits pop. Either way jewelry is just as important as the outfit itself. Just like the line itself is called, Luv AJ I came across the line and truly LUV AJ! The line is artistic, interesting and affordable. The unique line includes vintage pieces and even a budget friendly 'Under $100' section where Privydolls can find some great picks to add to our costume jewelry box. The ring pictured is her Best seller and I can see why this Fool's Gold ring AJ says, " I think people are digging the bad ass nature of the double ring and the jagged rocks." I also adore the SHOE Jewelry! What an amazing idea to dress up a regular shoe! See picture below.

Label/Company Name:

Name: Luv Aj

3 words to describe your label:

BOLD MODERN BLING

In your opinion what is next season’s trend?

Next season's accessories trend is definitely more masculine and menswear-inspired. I feel like with all these shearling boots, and dark patterned bags we're seeing for fall, the jewelry needs to be able to stand up to these heavy textures. So dark metals, heavy chains, and a hint of femininity are on the horizon for the next Luv Aj collection.

What is your inspiration for this season/line entirely?

I'm usually inspired by materials first and foremost. My favorite part of the whole jewelry making process is the hunt for the chains, and beads, and components. I shop around flea markets and gem shows to find the kinds of things that inspire me. Then I sit down at a table with all the mounds of supplies I have accumulated, and then its a game of mixing and matching and figuring out what looks right together.

What are your favorite materials to use?

The older, dirtier, and edgier, the better. I love vintage chain because it's always a bit tarnished and has this color and texture to it that you can't get from factory made chain. I am also having a love affair with Pyrite lately, it reminds me of fool's gold, and I love it's mix of dirt and bling.

Favorite place for brainstorming and day dreaming:

My backyard. We have this little outdoor firepit and couch area with twinkle lights, and I like to pour myself a glass of Sauvignon Blanc and read my giant stack of French Vogue and Numero and just think.

Female entrepreneur of the year award  should go to:

I have such mad respect for the Wildfox Couture girls. What they have done with their line of simple graphic tees is a testament to what good marketing and creativity can do for your brand. They have such an eye for styling, and are constantly collaborating with the coolest photographers, it-girl models, and the best accessories designers. They are really setting the standard for how creative lookbooks can get and how brand identity is so key to creating a strong following.

What kind of press/marketing/celeb spottings has your line received?

I've been so blessed in the press department with my line, especially with the current collection. I used to intern at Who What Wear, and the lovely ladies over there ran an entire story on Luv Aj called "Line We Love: Luv Aj" which really got the ball rolling. I was also featured on Refinery 29, Racked NY, Style Section LA, and have been featured previously in Elle Magazine, 944, and a few other publications. A lot of amazing stores are starting to pick up the line too, so Luv Aj will be all over the place pretty soon. The best way to check up on what's going on with the brand is our twitter! @LuvAjTweets

What clothing line do you think your line compliments ?

T. by Alexander Wang. The neutral palette of the clothes, and the loose and sexy silhouettes of all the tees and dresses pair perfectly with bolder pieces from Luv Aj. The bodychains always look so great with the Alex Wang racerback tanks; they compliment each other with their balance of sexiness and comfiness.

And Lastly, spill the Privy find:

You can shop the entire Luv Aj collection at www.LuvAj.com!

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Beauty: Celeb new fragrances

Celebrities are no stranger to the fragrance world but two big names have been reported launching their first fragrance in the fall. Katy Perry is to launch a perfume, Purr at Nordstrom in the fall which she dreams of one day being the next Elizabeth Taylor. Lady Gaga also has been reported this week to be launching  a fragrance. Maybe to be called? Lil Monsters- just my guess. Look for both fragrances in the fall just in time for holiday shopping !

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Fashion Radar: Cargo Calling

As fall fashion hits the floors at boutiques and stores already Privydolls have seen a trend that is a great street style- Cargo Pants. These are not your baggy cargo pants you wore years ago, these are modern, skinny and fitted. Many designers have silhouettes but I also found some great finds on a budget! When shopping for your fall cargo pants keep in mind pockets. Make sure they don't stick out too far that will give you a little extra poof that you don't need. Also zippers and straight leg styles are still in.
Cargo Jeans found on Shopbop.com are a splurge find for $330 which have been seen on celebrities.

What another great skinny jean military-inspired jean by JBrand found on Shopbop for $231.

Check out these fab cargo pants in a military color from Mandee for only $29! What a steal!

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INSIDER INTERVIEW: Tel Aviv Fashion Line

Israeli fashion has made its mark with scarves and dresses and is having a huge presence in street wear. Meet Tali Kogan, owner of Tel Aviv Couture. Pictured on the left Kogan represents 25 Israel designers in a showroom in Chicago. From accessory lines to bridal, Tel Aviv Couture is making a statement in the fashion buying in Chicago.I caught up with the Israeli fashionista to learn what inspires her and what is next!

Label/Company Name:

Name:  Tel Aviv Couture

PrivyDoll: 3 words to describe your company: 

Trendy, chic, versatile

PrivyDoll: What is your inspiration for this season/line entirely?

I feel that this season’s inspiration as a whole is versatility.  Many of the pieces that we have are able to be worn in countless different ways, giving our customers the opportunity to wear the clothing and accessories to seem as though they haven’t worn the same thing more than once. 

PrivyDoll:What are your favorite materials to use?

Since Israel is a warm country designers tend to use cotton jersey materials. Fabrics are so soft that you don’t want to take it off especially those warm summer days.

PrivyDoll: Favorite place for brainstorming and day dreaming:

The best place that I find for brainstorming is walking around city streets Chicago, New York ,Tel Aviv seeing what women are wearing to get ideas as to how to style certain looks and what I should be looking out for when choosing my products to be sold. 

PrivyDoll: Female entrepreneur of the year award should go to: Lady Gaga

PrivyDoll: As many Privy Dolls know, Chicago is often lacking from the fashion world’s radar. What kind of ideas or actions is Tel Aviv doing to bring more attention to Chicago’s fashionistas?

Tel Aviv Couture is constantly coming up with unique events that are differing from many other events held in the Chicagoland area.  Tel Aviv is also offering the women of Chicago with clothing and accessories that are different from many other brands, the products are unique and trendy and many of the pieces exclusively available at Tel Aviv Couture. 

PrivyDoll: What kind of press/marketing/celeb spottings has your company received?

Tel Aviv Couture has received press through the multiple events, which have included fashion shows, and special events held in our showroom, that we have hosted. We were featured in Chicago Magazine, CS, ABC news, Chicago NOW, Style Chicago and more. The company was also a part of World Fashion Chicago in 2008 and 2009. Linda Yu was wearing one of our designers Lia, at theWorld Fashion Chicago 2009.

PrivyDoll: If you could dress any celebrity at the moment who would it be?

If I could dress any celebrity at the moment I think it would be Jennifer Aniston. She has style that represents what Tel Aviv Couture is all about, trendy that still has that classic feel to it, and is always making a statement with whatever she wears.  I would also love to dress Madonna.

And Lastly, spill the Privy find:  (where can we find, buy and follow you and your line)

You can find Tel Aviv Couture on www.telavivcouture.com, Facebook “Tel Aviv Couture,” ] Twitter as “TelAvivCouture.”  Showroom located at 30 E Huron suite 4909 in Chicago available by appointment. online boutique coming up soon! 

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