Monday, May 17, 2010

INSIDER INTERVIEW: Brette Sandler Swimwear

 Privydolls are on a hunt for the perfect bikini. the best fit that fits your personality. I love Brette Sandler swimwear! Brette is a NY fashionista that 'gets' women and their style. We are excited to report she has extended her line which has been very successful and found in Victoria Secret and Shop Bop with cover ups and hats! Brette has teamed up with Chateaux for a Hat Attack sun hat. Proceeds are going towards the fight against cancer. If we didn't need another excuse to buy this lovely summer accessory, 25% of sales to the skin cancer Foundation. You can buy the $95 sun hat which is just plain adorable for summer and comes in two colors  at www.brettesandler.com. The Art deco inspired hat will go with any of her suits on the site and keep you safe from sun damage as you enjoy some summer fun. I caught up with Brette to hear about her upcoming  line addition and wanted to share with you all what bikini-shopping advice the bikini queen has to share!

 Label/Company Name: Brette Sandler swimwear
Name: Brette

PrivyDoll: 3 words to describe your label:
BS: Laid back, glamorous, fun

PrivyDoll: In your opinion what is next season’s trend?
BS: I think army green, and American classics will be a prominent trend next season 
 PrivyDoll: And how does it effect your line?
BS: I try not to follow trends, I like to think I define my own, but colors that are in trends will effect my collection, so your bikini can reflect your personal style.

One of my favorite Brette Sandler suits featured above!

PrivyDoll:What is your inspiration for this season/line entirely?
BS: I think my line has an overall sophisticated bohemian feel, but each season I draw inspiration from different decades in fashion that evoke something inside me, this season for summer 2010 it has a retro/art deco/geometric inspiration.

PrivyDoll: What are your favorite materials to use?
BS: I mostly work with Xtra life Lycra, its in my opinion one of the best and long lasting swimwear fabrics out there..
For my cover-ups- cottons, and cotton wovens are my fave to work with- and the softer the better!
Favorite place for brainstorming and day dreaming: I love to daydream while I'm bike riding down the west side highway in the city, the beautiful views of the Hudson river calms my mind.

PrivyDoll: Female entrepreneur of the year award should go to: Kim Kardashian

PrivyDoll: As a swimwear designer, what is the most important advice for girls that are headed out shopping for a swimsuit that don’t know what style to get??
 BS:Know your body type- for example- if your bigger on top- a halter or thicker strapped triangle top is the only way you will get support.. But I always recommend trying on all sorts of styles, and go with whatevr makes you feel your sexiest!

PrivyDoll: Are there any plans for additional line extensions?
BS: Yes. I'm trying to grow my ready-to-wear business, and also including hats and other accessories that will help outfit my customers with everything they need for the beach!

PrivyDoll: What kind of press/marketing/celeb spotings has your line received?
BS:I'm so lucky to have such great support from many celebs, Heidi Klum, Kim Kardashian, Whitney Port, and many more, but my biggest press moment was seeing my suit in the sports illustrated swimsuit issue!

PrivyDoll: If you could have any celebrity Oceanside in your suit, who would it be?
BS:I'm still waiting to see Jennifer Aniston caught by paparazzi on one of her secret vacations in one of my bikinis.

And Lastly, spill the Privy find: www.shopbop.com, Scoop, Barneys, victorias secret.



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