Wednesday, February 9, 2011

Fashion Radar: Miu Miu's Powder Room Tells a Story

Miu Miu has done it again. Their beautiful new collection has been integrated in a gorgeous mini movie campaign found on their website by female filmmakers. The movie tells the story of the Miu Miu femme and is as intriguing and seductive as the line itself.I adore the best of the collection for Spring is featured but in a way that is moving and really gives the clothing a personality in a way that is much more powerful than a runway. Check out these shoes below seen in the video! The movie is compelling with tease and draws you in wishing you had a powder room with such glam. If only the walls of this powder room could talk...

Zoe Cassavetes (Broken English) is the first filmmaker to be announced with The Powder Room, an enchanting and dramatic short film set in London’s Claridges hotel. As its name suggests, the piece takes us into an ultra-feminine environment where gestures between women are traded in a ritual of opulent beauty. In this world Cassavetes uses the romantic codes of the powder room to mirror the beauty and luxury of the Miu Miu universe. “I love the idea of a powder room, the ritual which takes place within them is very important for women,” explains Cassavetes. “There’s something special about preparing yourself, a moment before the action takes place. I love the sense of intimacy. It’s a place away from men, where you can check out other women, and reglamorize yourself ready to face the world again.” Cassavetes brings her eye for capturing the essence of femininity to the film, which layers multiple close ups of subtle glances and abstract details to create a mysterious narrative mosaic. “The story is about women and their private moments”, says Cassavetes, “so it’s allowed to be free and dreamy… the dreamy part was the most fun. And the glamour.” Audrey Marnay stars as a captivating femme fatale who plays provocatively within the private and reflective environment of the powder room. When other glamorous girls played by models Caroline de Maigret, Line Gost and Sophie Vlaming enter, the powerful unspoken codes of the powder room are unfold within a sensual dream-like tale. Cassavetes’ films will premier online on miumiu.com from January 26th. The next directors will be revealed afterwards with each film promising to be as individual as each director’s particular cinematic point of view.
Check out the Video HERE.


Photo credit : courtesy of MIU MIU

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